iyzico: Homepage Video
iyzico is one of the hottest startups in Europe (according to WIRED Magazine in 2015, 2016 and 2017) and it is also the fastest growing payment company in the EMEA.
When they were updating their website, instead of a still image, they wanted to have a video in the background. They wanted it to show something local but in a modern way. We needed to convey that mobile shopping experience is something you can have anywhere. And also that life is beautiful, ultimately.
So I took my camera, got outside and shot a lot of videos in different parts of Istanbul. After we chose the best ones with the iyzico team, I colour-corrected, edited and montaged those into one short video.
Design & Animation: Sila Yucesoy