CAT Footwear: Life is a Journey
Between the 18th and 24th of March is known as "The National Week of Respect for the Aged" in Turkey. Since I am an earthmover, my sponsor, CAT Footwear Turkey commissioned me for an animation about this subject.
So I wrote a poem to tell that life is a journey, every age having its own wisdom and that aging is beautiful because of all the memories we gain throughout the years.
Here's the poem, in English:
65, 78, 94, …
What does one’s age measure?
Or is it the wrinkles on your face, the greys on your hair which tells how much you lived?
How much did you love?
How many times did you laugh out loud?
Tell me, what did you see with those eyes?
How many songs did your ears memorise before turning a bit “rusty”?
How many stories did you listen to?
Who knows, in how many of them you were the hero.
You’ve been a friend, a mother, a father, a brother or sister…
You’ve protected your loved ones, you’ve fought against difficulties.
And today you’ve arrived here.
But you’ve still got a long road ahead of you.
Because we think that life's a journey.
A journey to improve you; a journey in which you’re always young, regardless of your age.
And that you’re born again with each and every step.
Client: Cat Footwear Turkey
Script & Design & Animation: Sıla Yücesoy
Voice over: Ali Murat Yücesoy